Emma
Way
Writer, editor, creative strategist
About me
I put audiences first to help businesses grow with a proven product-minded approach to digital media and content strategy.
As an experienced journalist and newsroom leader, my specialities include copywriting, editing, newsletters, social media and SEO.
Portfolio
Axios Local news initiative
Now in 30 U.S. cities with over 2 million subscribers and 500K Instagram followers. I’ve been involved since day 1 when Axios acquired Charlotte Agenda in 2020, and I’ve played an integral role in the growth and success of our newsletter-focused, hyper-local newsroom.
Copywriting & beyond
I create content centered on people. I work in a variety of verticles and platform mediums, but my expertise is in small business, music, travel, wellness, food and law.
- Small business: I support local entrepreneurs daily with creative editorial products that help business owners think like a media company.
- Travel resources & service journalism: I’ve traveled to over 40 countries, but my speciality is the south, where I’ve written stories on mountains towns, airport tips and glamping resorts.
- Legal copywriting: Profiled a North Carolina civil rights attorney who fights cases for the “little guy,” among many other inspiring lawyers across the U.S.
emmaway.com 